For 25 years the internet ran on one deal: you give Google your content, Google sends you traffic.
That deal is breaking.
Our data shows organic click through rates falling by as much as 61%, top ranking pages down 58% in the 2026 update, and zero click behavior climbing from 53% to 72%. In this video, I break down the exact four step machine Google now uses to turn your best work into one AI answer, why your visibility can keep rising while your traffic falls, and the four assets no platform can ever take from you.
This is the same shift my team at NP Digital is helping brands adapt to as search moves from clicks to AI answers.
If your strategy still assumes 2024 click behavior, this is where to start.
(CLICK-HERE TO VISIT NEIL PATEL)
