The concept of “escape” is central to the WONDERLUST story Michael Kors told WWD. This story he elaborated includes a corresponding ad and video campaign depicting the face of the scent: a gold sequined-dress-clad Lily Aldridge in an unknown far-flung locale. She is escaping from a yacht into a small speedboat with her paramour Dutch model Wouter Peelen into a rose-fueled sunset. As a game on words Wanderlust (which denotes a great wish of travelling) is the desire for escape in Kors’ collection. The campaign was developed by Mario Testino. The composition of the new fragrance was created in partnership with Firmenich by perfumers Honorine Blanc and Aurelien Guichard as gourmand (a synthetic note with “edible ” sweet qualities). The focus lies on the dianthus flower to give Wonderlust the feel of an almond milk that’s been blended with a “spicy creamy floral.” Top notes of almond milk are accompanied by heliotrope placed at the hart of the fragrance. The base of the composition provides benzoin a natural resin from Thailand leaving the impression of warmth and the spicy sweetness of cinnamon.
